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NBCNews.com | DSTLD Becomes the First to Launch Second Round of Reg A+ Funding

DSTLD, the direct-to-consumer clothing company known for its premium, affordable denim, was the first fashion brand to ever launch a Reg A+ campaign following the game-changing Jobs Act legislation that allowed small businesses to start selling equity to the masses via crowdfunding in 2016.

Before these new guidelines passed, companies were only able to offer equity to accredited investors, who make up less than 1 percent of the American population.

Now, the pool of potential investors is enormous. Crowdfunding allows businesses to offer equity to just about anyone in the crowd.

DSTLD co-founders, Mark Lynn and Corey Epstein, raised $1.7 million from more than 1,700 investors.

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Hannah Laverty