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InsideHook | Five Easy Pieces: DSTLD Denim

“The Warby Parker of raw denim.”

That was LA’s DSTLD Denim back when they first launched back in 2014: transparent, well-made and above all, affordable.

Today, those values remain the same — but they’re applying them to a whole lot more than denim. Their unembellished collection of menswear staples is built around a fundamental color palette of black, white, grey and denim.

And their new permanent Soho shop is a testament to just that.

It’s a small footprint, but there to make a big impact. The locale is minimalist in design, with a full-size range of most of their wares, and new launches coming in weekly. To boot, all orders placed in store receive free shipping, so you can roam the crowded Soho streets knowing that your goods will be at your door shortly.

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Hannah Laverty